This work intends to contribute to the planning guidelines in the field of value chain management (VCM). Thus, it develops a model reference proposal supported by the definition of a highly complex environment of knowledge towards on the innovation value chain performance in the product/technology development process (PDP) applied to technology-based companies under uncertainty and restraint. This stage considers a sequence of systematic procedures in the following phases: 1 – determining the information needs in two stages; 2 – determination of knowledge objects. The results produced are satisfactory, validating the proposed procedure for VCM.
